

Small batch, single origin, every cup tells a story
Client
The Daily Grind
Industry
Food & Beverage / Coffee
Services
2 Services
Status
Completed
Created a rich, immersive website for a specialty coffee roaster featuring signature drinks with pricing, an interactive bean origins world map, a farm-to-cup process showcase, three coffee subscription tiers, an atmosphere gallery, and a digital loyalty card program.
The Daily Grind had been roasting since 2018 with 12,000+ cups served across 6 origins, but their online presence didn't reflect their craft. They needed a way to sell subscriptions and build loyalty beyond the physical shop.
Designed a warm, dark-roast-themed website showcasing signature drinks with pricing, an interactive world map highlighting their 6 bean origins, a visual farm-to-cup process (farm, roast, brew, serve), three subscription tiers ($18/$32/$55), a moody atmosphere gallery, and a digital loyalty card rewards system.
12K+
Cups Served
6
Bean Origins
4.9
Star Rating
Coffee subscriptions launched with 300+ subscribers in 3 months
Loyalty card program increased repeat visits by 40%
Bean origins page averages 4-minute session duration
12,000+ cups served highlighted as social proof