

Homes built by hand, designed around your life, Asheville, NC
Client
Hearthstone Custom Homes
Industry
Construction / Luxury Custom Homes
Services
2 Services
Status
Completed
Designed a warm, craftsman-elegant website for a luxury custom home builder featuring a signature homes gallery, a transparent 5-step build process, founder story, and detailed project case studies with full specifications.
Hearthstone builds $2M+ custom homes with three decades of craftsmanship, but their word-of-mouth reputation had no digital equivalent. Affluent clients researching builders online found nothing that conveyed the caliber of their work.
Created a refined walnut-and-brass branded website with a cinematic signature homes gallery, a numbered 5-step build process (design through handover), a founder spotlight, detailed case studies with square footage and timeline specs, an awards strip, and a consultation flow tailored to high-end clients.
200+
Homes Built
30+
Years of Craft
$2M+
Avg Build Value
Consultation requests from qualified $1M+ prospects tripled
Average project inquiry value increased 65%
Signature gallery pages average 4-minute sessions
Featured case studies drive 70% of new consultations