

The greenest lawn on your block, subscription-based lawn care
Client
Evergreen Lawns
Industry
Home Services / Lawn Care
Services
3 Services
Status
Completed
Developed a subscription-focused lawn care website featuring three service tiers ($49/$89/$149), an interactive lawn health score quiz, a 12-month seasonal service calendar, before-and-after galleries, and an equipment and products showcase.
Evergreen had 2,400+ happy customers and 12 years of experience but relied on phone calls and seasonal flyers. They needed a system to convert one-time customers into year-round subscribers.
Built a modern website centered around three subscription plans (Starter $49, Growth $89, Premium $149), an interactive lawn health score quiz that educates and captures leads, a visual 12-month seasonal service calendar showing exactly what's done each month, before-and-after transformation galleries, and a commercial-grade equipment showcase building credibility.
2,400+
Happy Lawns
12
Years Experience
4.9
Star Rating
Subscription signups grew 200% in the first quarter
Lawn health quiz captures 80+ leads per month
Seasonal calendar reduced customer service calls by 35%
Before/after gallery is the most-shared page on social media