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Innovated Marketing

A small, senior team of designers, developers, and strategists building websites and growth systems for businesses that refuse to look outdated.

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Website DevelopmentAutomated Booking

Apex Roofing Co

Peak performance roofing with 25+ years of expertise

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Client

Apex Roofing

Industry

Home Services / Roofing

Services

2 Services

Status

Completed

Overview

Built a comprehensive roofing website featuring an interactive roof type comparison tool, roof health assessment quiz, tiered warranty packages, a storm damage response process, and a showcase of awards and certifications.

!The Challenge

Apex had 25+ years of experience and 4,800+ completed projects but no way to educate homeowners on roofing materials or differentiate their warranty offerings from competitors.

✓Our Solution

Designed an authoritative website with a side-by-side roof type comparison (asphalt shingles, standing seam metal, clay/concrete tile), an interactive roof health assessment quiz, three warranty tiers (10-year, 25-year, and Lifetime Apex Peak), a detailed storm damage response timeline, and an awards and certifications showcase.

25+

Years Experience

4,800+

Projects Completed

<2hrs

Response Time

Key Results

Roof health assessment quiz captures 60+ leads per month

Warranty tier page increased average project value by 35%

Storm damage leads up 250% after launch

4,800+ projects showcased in filterable gallery

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